Nauman Ali - Owner of Apricocia
To build something meaningful, I had to see beyond borders.
So I packed my bags and traveled - from the cobbled streets of London, where timeless chic meets cutting-edge boldness...
to Istanbul, where centuries-old craftsmanship still weaves stories in thread…
to Sydney, where modern simplicity defines wearable confidence…
and through parts of Europe, where fashion isn’t just worn - it’s lived.
“Everywhere I went, I asked one question: How do women want to feel in their clothes?
The answer, across cultures, was the same - seen, empowered, and authentic.”
I didn’t want to just build a Pakistani brand - I wanted to build a global platform that reflects modesty, strength, and modern style, all in one place.
It started at Harvard - but it took me across the world.
As a student in the Harvard Business Analytics Program, I was asked to analyze real-world business problems. I didn’t just want to crunch numbers - I wanted to create something that meant something.
So, I chose a subject close to home: Pakistan’s fashion landscape. I ordered clothes from local brands, gave them away for free, and listened deeply to the women who wore them. What I heard was honest and clear: there’s beauty here, but something’s missing.
That gap - the space between culture and style, quality and purpose - is where Apricocia was born.
The name was inspired by the soft, elegant warmth of an apricot - subtle, yet unforgettable.
Apricocia stands for natural grace, and clothes that speak with confidence, not noise. It’s for women who want boldness without compromise, and identity without apology.
At Apricocia, every piece goes through my hands.
I work directly with our creative team and artisans to refine prints, cuts, and stitching details that blend Western silhouettes with Pakistani soul. I listen to customer feedback from Karachi to California, Manchester to Melbourne - and make sure their voices shape what we create next.
We don’t follow trends. We follow stories - yours.
Our journey started in Pakistan - but today, Apricocia delivers to homes in the US, UK, Canada, Australia, New Zealand, and the UAE.
From power lunches to poetry evenings, family dinners to destination weddings - Apricocia fits in, without blending in.
Our pieces are designed to make you feel bold, beautiful, and present - wherever you are in the world.
In an age of endless distractions, I’ve learned that focus is the sharpest skill you can have.
Apricocia isn’t a side project. It’s not a seasonal idea. It’s the work of my heart, hands, and heritage.
Whether it’s sketching out new collections, reading customer feedback, leading the marketing strategy, or just sitting in stillness with a book - every part of my day feeds this dream.
And this dream is simple:
To empower women with clothing that honors their identity, their ambition, and their elegance.
To the women who choose Apricocia: thank you for wearing a piece of our journey.
And if you’re new here, know this - you’re not just buying fashion. You’re becoming part of a movement.
We’re still writing this story.
And we’re writing it with you.
– Nauman Ali
Founder, Apricocia